Redesign of Leadhunt.com Website for Better User Engagement.

Leadhunt.io is a lead generation company. The project involved a comprehensive redesign of their website to improve user navigation, optimize lead generation workflows, and modernize the overall visual design.

Case Study: Redesign of Leadhunt.io Website

1. Title

• Leadhunt.io Website Redesign: Enhancing User Experience and Lead Conversion

2. Project Overview

• Leadhunt.io is a lead generation company. The project involved a comprehensive redesign of their website to improve user navigation, optimize lead generation workflows, and modernize the overall visual design.

3. Problem Statement

• The website lacked an intuitive user interface, resulting in lower lead conversions and high bounce rates. Key issues included:
  • Cluttered navigation.
  • Outdated visual design.
  • Inefficient lead capture forms.

4. Objective

The goal was to create a user-friendly, visually appealing website to drive lead conversions and establish a professional online presence.

Process/Approach

1. Research

• Goal: Understand the existing website’s pain points and opportunities for improvement.
• Conducted a heuristic evaluation to identify usability issues.
• Analyzed competitor websites to gather best practices and inspiration.
• Collaborated with the Leadhunt.io team to align on target audience needs and business goals.

2. User Personas

• • Primary Persona: Small business owners seeking lead generation tools.
  • Secondary Persona: Marketing professionals evaluating platforms for campaigns.

3. Wireframing

• Designed low-fidelity wireframes focusing on:
• Simplified navigation for easy exploration.
• Clear content hierarchy emphasizing lead generation.
• Key sections like “Services,” “Pricing,” and “Contact Us.”

4. UI Design

• Developed high-fidelity mockups using Figma, prioritizing:
  • A modern and professional visual identity.
  • Consistent use of colors, typography, and iconography.
  • A clean layout to enhance readability and engagement.

5. Prototyping & Testing

• Created interactive prototypes for usability testing.
• Gathered feedback from selected users to identify improvements.
• Iterated the design based on insights to enhance user flows and CTAs.

6. Development Handoff

Provided responsive design assets to ensure compatibility across devices.

Delivered detailed design specifications and style guides for seamless implementation.